Reimagining ordering/reordering flows through user-driven iteration driving a +2.3% GMV lift
Pod: Retailers Tools & Programs
Team: Myself, Staff Designers, Product Managers, S&A
Timeline: 2 months
Skills: Strategy, UX Research, Concept Testing, Rapid prototyping and Iteration
About Faire
Faire is an online wholesale marketplace with the mission to empower brands and retailers to strengthen the unique character of local communities. I was part of the Retailer Order Management Pod, tasked with making it seamless for retailers to confidently order and manage inventory for their shops.
My work
Working closely with designers and PMs, I revamped the Brand Page through multiple rounds of user interviews, concept testing, market research, and workshops.
Feedback from CEO
“Extremely exciting vision!!! ... there is enormous amount of potential here” — Max Rhodes
Key Learnings
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Driving large-scale strategic change
Creating a new vision by working across pods and pillars to reshape the narrative, rethink existing systems, and systematically ideate a revamp of the entire flow was a new challenge for me. This large-scale strategy project pushed me to learn how to break down a broad problem—"ordering and reordering at Faire is unideal"—into a structured H2 strategy, developing feasible, user-centric solutions.
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Collaboration and Ownership in Design
Collaborating closely with three designers—jumping into Figma audio sessions, jamming on ideas, and receiving feedback through weekly critiques—was an invaluable experience for me. I’m grateful for the autonomy and responsibility I was given to own my own concept while working alongside others, which helped me grow in both confidence and strategic design thinking.